The Effectiveness of Trans Tangerang Ayo (Tayo) Bus Transportation Services on Corridor IV in Tangerang City
Efektivitas Layanan Transportasi Bus Trans Tangerang Ayo (Tayo) Koridor IV di Kota Tangerang
DOI:
https://doi.org/10.21070/jkmp.v14i2.2090Keywords:
effectiveness, transportation service, tayo, tangerangAbstract
The high level of daily commuter mobility has prompted the Tangerang City Government to introduce the Trans Tangerang Ayo (Tayo) Bus service in Corridor IV as a crucial cross-border route. This study aims to determine the level of effectiveness of the transportation service based on Gibson et al.'s organizational effectiveness theory, which covers five main dimensions: production, efficiency, satisfaction, adaptation, and development. A descriptive quantitative approach was employed. Primary data were collected through closed-ended questionnaires distributed to 100 passenger respondents using accidental sampling. All collected data were then analyzed using the One-Sample T-Test. The results indicate that the service operates effectively with an achievement level of 80.85%, where the calculated tvalue of 10.783 exceeds the ttable value of 1.984. This success is supported by affordable fare subsidies and optimal interior comfort. However, previous studies have largely overlooked operational challenges in administrative border areas and digital barriers for vulnerable groups. Therefore, this study contributes a comprehensive evaluation model that combines physical infrastructure and digital inclusivity aspects. Policy implications from this study recommend management to evaluate daily mileage limits, accelerate the construction of permanent shelters, and simplify digital access to public services for all segments of the community.
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